Brand & Design

Positioning and visual identity built as a working system: tokens, templates and rules the rest of your marketing is produced from.

Sectors: Ecommerce & retail
Professional services
How it is bought: Project
Retainer
Embedded team
It starts with: Position
Built with: Figma
design tokens
variable type systems

What you get

Specification, line by line. Each item is scoped and priced on its own, so the scope you agree is the scope you pay for.

Positioning and messaging framework
Naming and verbal identity
Logo, wordmark and mark system in vector
Type, colour and layout system with contrast verified to WCAG 2.2 AA
Design tokens for web and product
Brand guidelines and asset library
Templates for the formats you produce most

How it runs

Named stages with a defined end. You always know which one you are in.

Position: Who you are for, against whom, and the claim only you can defend.
Express: A committed visual direction, presented as one recommendation with its risks named.
Systematise: Tokens, rules and templates so the identity survives contact with production.
Roll out: Applied across the surfaces that matter first, in an agreed order.

Built with

Figma
design tokens
variable type systems
SVG

Tooling follows the problem. Where your team already runs something that works, we work inside it and build on what you have.

Other disciplines

Web & Ecommerce: Storefronts and marketing sites built to be fast, found, and measured — then improved on the evidence they generate.
Software & Apps: Custom product and internal tooling for operations that have outgrown spreadsheets and off-the-shelf software.
Growth Marketing: Search, paid media and lifecycle run as one system and reported against pipeline.

Start a brand & design project.

Four steps, two minutes. Tell us the outcome and the constraint, and you get a considered reply from the team that would deliver it.

Start a project

Positioning and messaging frameworkNaming and verbal identityLogo, wordmark and mark system in vectorType, colour and layout system with contrast verified to WCAG 2.2 AA